The campaign named Croatia 365 was formally unveiled to UK market at Queen’s Club with the presence of tourism minister Mr. Darko Lorencin, Mr. Ratomir Ivicic, director of the Croatian National Tourist Board and Croatian Ambassador Dr. Ivan Grdešic. Croatia 365 includes 22 destinations categorized into 7 groups, 14 of them in the Adriatic and 8 in the inland area showcasing how their cultural, eco-gastronomic, adventure, wellness and MICE (meetings, incentives, conferences, and exhibitions) offerings make Croatia the perfect tourist destination throughout the year. During the minister’s visit the meeting at the BBC was organized in order to overview the effects of the recently launched joint website called BBC Earth and to define plans for further cooperation .
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