In the August 2008 issue of the renowned fashion magazine FIGARO JAPON extensive feature article about Croatia ranging 48 pages together with the supplement on 12 pages was published. Feature article titled “Holliday in Croatia – lovely European province” covers Zagreb, Split, Dubrovnik, Rovinj, Opatija, Istra peninsula, Adriatic coast, while the supplement covers Croatian islands of Brac, Pag and Losinj.
In the August 2008 issue of the renowned fashion magazine FIGARO JAPON extensive feature article about Croatia ranging 48 pages together with the supplement on 12 pages was published. Feature article titled “Holliday in Croatia – lovely European province” covers Zagreb, Split, Dubrovnik, Rovinj, Opatija, Istra peninsula, Adriatic coast, while the supplement covers Croatian islands of Brac, Pag and Losinj.
How Croatia is presented to Japanese readers is best seen form the introductory paragraph: “Croatia is the land where green land and deep blue see extend. In the small capital city of Zagreb lives grandma who makes lacework, and the Istra peninsula is the treasury of truffles and olives. Dubrovnik and Split on the Adriatic coast are the paradises of this world where horizon line extends ahead of Middle-age's town. In this country which never ceases to allure the Europeans, we are searching for supreme summer holidays full of smiles and emotions.” The impression of Croatia as a small country with cheerful and radiant people and relaxed lifestyle is present throughout the coverage. Besides the beauties of nature, traditional handicrafts such as lacework and embroidery are also described. Moreover, customary to all Japanese travel magazine articles, large space is dedicated to Croatian gastronomy, and many of Croatian traditional dishes and desserts are introduced to Japanese readers. Also, many souvenir shops, mainly those offering handicraft souvenirs are presented, as well as hotels and villas in which the reporters recommend to stay in. Emphasis is placed on “slow life', that is savouring the relaxed life, without hurry, in accordance with the nature and far from city bustle.
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