International Mediterranean Tourism Market IMTM 2015 took place for the 21st time in a row in Tel Aviv, Israel, with a special launching ceremony on 10 February, hosted by general secretary of the Ministry of Tourism of the State of Israel, with Deputy Ministers from Romania, Poland and Hungary as special international guests. Ambassador Pjer šimunovic attended the opening ceremony, too, and visited the Croatian booth.
More than 20 countries from all over the world regularly participate at the IMTM, which is very well visited in general and attracts Israeli tourists to their countries. IMTM also gives an opportunity to all the key-factors in tourism in Israel to get a good insight into vibrant tourist activites in different parts of the world.
As in 2014, Croatia was represented by the Zagreb Tourist Bord, which registered an increase of tourists from Israel last year, by 4,5 %.