Croatian National Tourist Board officially launched its new slogan "Croatia Full of Life" on a boat on the river Thames, east of the Tower Bridge on October 1st 2015. Minister of tourism Darko Lorencin and director of the Croatian National Tourist Board Ratomir Ivicic were present, as was the Croatian Prime Minister Zoran Milanovic. A full scale artificial island was specially designed to depict the elements of Croatian cultural heritage and natural beauty. All guests were able to take guided tours of the island in small groups. Presentation of the new slogan was accompanied by a full presentation of the Croatian gastronomic offer. Guests were greeted by Alkar guards and klapa music and the whole presentation was rounded off with the performance of some of the world renowned DJs who perform in Croatia during summer music festivals.
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